MDI to provide Properties Plus® program for Missouri State Lottery
Alpharetta, GA – October 31, 2011 – MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (NASDAQ:SGMS), today announced that it will be providing its Properties Plus loyalty rewards program to the Missouri Lottery. The program was included as an option in a recently signed instant ticket agreement between the Lottery and Scientific Games, and the Lottery has decided to exercise that option.
As part of the agreement, MDI will be providing upgrades and enhancements to the existing “My Lottery” players’ club web site, including the addition of MDI’s Points for Prizes® player loyalty rewards program. The Lottery also will receive Scientific Games’ patent-pending Easy Entry™ system, which allows players to enter non-winning instant tickets to accumulate points that can be redeemed for rewards in the Points for Prizes store.
“The Missouri Lottery will be the fourth lottery to begin offering our Points for Prizes program to their players,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “Loyalty rewards programs are everywhere — from the hospitality and travel industries to banking and retail. Our experience strongly suggests that they have an important place in our industry too. It’s our belief that offering a rewards program will result in stronger relationships with players and, ultimately, greater returns to good causes, such as education in Missouri.”
The Properties Plus program was first introduced in 2009 in Arkansas and was launched recently by the Iowa Lottery. Earlier this year, the Tennessee Education Lottery signed a contract to launch the program. Properties Plus is expected to be available on the Missouri Lottery’s web site in the spring of 2012.
“We see great value in the Properties Plus and the Points for Prizes programs, and feel certain our players will too,” said May Scheve Reardon, Executive Director of the Missouri State Lottery. “The diverse selection of rewards that Points for Prizes offers has something for everyone, from the player who seeks the immediate gratification of being rewarded with music downloads or e-books to the player who patiently builds his points total, with plans to redeem those points for higher value rewards, including gift cards that can be used for a variety of items.”
The Points for Prizes store features a large and diverse assortment of merchandise, and includes MDI’s Lottery Music Store, which soon will offer apps, e-books and Facebook game credits, in addition to the millions of music downloads currently available. As part of the Properties Plus agreement, the Missouri Lottery also will have access to MDI’s extensive portfolio of licensed properties for use on instant tickets and related promotional items, including point of sale materials and interactive web-based games. Other animated games will be made available to the Lottery as well, for use on the Lottery’s web site as 2nd Chance Games or “just for fun” games.
About Scientific Games
Scientific Games Corporation is a global leader in providing customized, end-to-end gaming solutions to lottery and gaming organizations worldwide. Scientific Games' integrated array of products and services includes instant lottery games, lottery gaming systems, terminals and services, and internet applications, as well as server-based interactive gaming machines and associated gaming control systems. For more information, please visit our website at www.scientificgames.com.
About the Missouri Lottery (www.molottery.com)
More than 70 percent of Missouri voters approved a lottery in 1984. Since sales started in 1986, the Missouri Lottery has contributed more than $4 billion to the state and public education. Since July 1993, 100 percent of Lottery proceeds have gone to public education. Each year the Lottery generates more than $250 million for these vital programs, including A+ scholarships. Missouri Lottery players have won more than $8.2 billion in prizes, and retailers have earned more than $860 million in commissions and bonuses.
In this press release the Company makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as "may," "will," "estimate," "intend," "continue," "believe," "expect," "anticipate," "could," "potential," "opportunity," or similar terminology. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of future results or performance. Actual results may differ materially from those projected in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; material adverse changes in economic and industry conditions; technological change; retention and renewal of existing contracts and entry into new or revised contracts; availability and adequacy of cash flows to satisfy obligations and indebtedness or future needs; protection of intellectual property; security and integrity of software and systems; laws and government regulation, including those relating to gaming licenses, permits and operations; inability to identify, complete and integrate future acquisitions; inability to benefit from, and risks associated with, joint ventures and strategic investments and relationships; failure of the Company's Northstar joint venture to meet the net income targets or otherwise realize the anticipated benefits under its private management agreement with the Illinois Lottery; seasonality; inability to identify and capitalize on trends and changes in the lottery and gaming industries; inability to enhance and develop successful gaming concepts; dependence on suppliers and manufacturers; liability for product defects; fluctuations in foreign currency exchange rates and other factors associated with foreign operations; influence of certain stockholders; dependence on key personnel; failure to perform on contracts; resolution of pending or future litigation; labor matters; and stock price volatility. Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in the Company's filings with the Securities and Exchange Commission, including under the heading "Risk Factors" in our periodic reports. Forward-looking statements speak only as of the date they are made and, except for the Company's ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Scientific Games Corporation