The Batchy Awards

The Batchy Awards are presented to NASPL members for outstanding advertising and business communication achievements. This award is named in honor of the late Ralph Batch, elected as NASPL’s first president in 1971. It was through his efforts that the advantages of exchanging information and collaborating on joint ventures between lotteries were first recognized.

Thank you for your interest in the Batchy Awards. Submissions for the Batchy Awards are now closed. The Batchy Awards will be presented during the interactive awards session at the WLS 2012 Convention and Trade Show from 09:00-10:00 on Wednesday, September 12, 2012.

Batchy Awards Categories (A through F) and Numbered Subcategories:

A. Television Advertising (60 seconds or less)

  1. Instant Games
  2. Daily Draw Games
  3. Lotto/Spiel Games
  4. Keno
  5. Corporate/Beneficiary
  6. Coordinated Television Campaign – A Coordinated TV Campaign consists of two or more TV commercials possessing a related creative or conceptual approach.  Spots submitted for consideration in this category may also be individually entered in one subcategory of (D) Special Categories, excluding subcategories 7 and 8.

B. Radio Advertising (60 seconds or less)

  1. Instant Games
  2. Daily Draw Games
  3. Lotto/Spiel Games
  4. Keno
  5. Corporate/Beneficiary
  6. Coordinated Radio Campaign – A Coordinated Radio Campaign consists of two or more radio commercials possessing a related creative or conceptual approach. Spots submitted for consideration in this category may also be individually entered in one subcategory of (D) Special Categories.

C. Print Advertising

  1. Retailer Signage/Merchandising
  2. Outdoor (Includes Digital)
  3. Print Ad – Color
  4. Print Ad – Black and White
  5. Coordinated Print Campaign – A Coordinated Print Campaign consists of two or more print ads possessing a related creative or conceptual approach.  An ad submitted in the Coordinated Print Ad Campaign cannot be entered individually in another Print Advertising subcategory.

D. Special Categories

  1. Original Music for TV or Radio
  2. Use of Humor – Radio
  3. Use of Humor – TV
  4. Use of Cinematography
  5. TV or Radio Spot Fitting No Other Category
  6. Corporate/Beneficiary Video – An entry in this subcategory may not exceed five minutes in length. It is the responsibility of the submitting lottery to edit the entry to meet the maximum length requirements.
  7. TV under $25,000 (US) – The TV spot must have cost less than $25,000 (US) to produce, including talent fees, and the spot cannot be part of a coordinated campaign.
  8. TV under $10,000 (US) – The TV spot must have cost less than $10,000 (US) to produce, including talent fees, and the spot cannot be part of a coordinated campaign.

E. Corporate Communication (Print or Electronic)

  1. Annual Report
  2. Employee Newsletter
  3. Retailer Newsletter
  4. Player/Customer Newsletter

New Category – Responsible Gambling Communications

This award will be given to the advertisement that best conveys a message of responsible or low-risk gambling or raises awareness of problem gambling or treatment resources.  Entries may include television, radio, print, outdoor, electronic, or other forms of communication.  Messages prepared by lotteries on behalf of an organization such as a problem gambling council are eligible for entry.

Criteria for Judging Batchy Awards

Judges will base their Batchy Award selections on the following criteria; the work should:

  • Effectively communicate the intended message.
  • Gain viewer or listener involvement (through entertainment, education, emotion, etc.).
  • Elicit strong recall.
  • Showcase a high level of production quality.
  • Demonstrate fresh thinking or creative originality.
  • Please Note: 3 Finalists will be chosen per subcategory and the winner will receive an award.

Best of the Batch
This award is selected by the judges from all Batchy entries.  The Best of the Batch typifies the level of innovativeness that all lotteries should aspire to achieve.  This entry stands above the rest.

Best of the Best – New for WLS 2012
A WLS 2012 Best of the Best Advertising Award, selected by the judges panel from the NASPL Best of the Batch winner and the WLA Category winners, will be presented during the Closing Dinner of WLS 2012.

NEW REQUIREMENT – PLEASE EMAIL A COMPLETE LISTING OF ALL ENTRIES SUBMITTED.  ENTER THESE ON THE AWARDS ENTRY SUMMARY SPREADSHEET PROVIDED – send to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Please refer to general entry guidelines – Entry submissions and fees for Awards Entry upload, registration and payment information.

Entry Confirmation

  • All entries for Batchy Awards must meet eligibility requirements to be considered.
  • For entries that utilize more than one advertising agency, please email separate Awards Entry Summary Spreadsheets.
  • Register on the official registration Website ( http://naspl.emsreg.com/naspl12/public/LotteryRegistration.aspx ) and pay an entry fee of $125 (Canadian Currency) for each award entry submitted.
  • All entries must be received at WLS Awards Committee by July 9 2012.