WLA Advertising Awards
The WLA Advertising Awards are a traditional component of the WLA Convention, designed to acknowledge and promote best practice in lottery industry advertising.
The Awards provide an ideal platform for you to gain industry exposure for the promotional material produced by your lottery in the past year.
This year’s winners will be selected by delegates present at the Advertising Awards Session in Montreal, Canada, on Wednesday, September 12, 2012. A Best of the Best Advertising Award, selected from the best of WLA and NASPL, will be presented during the Closing Dinner of WLS 2012.
Thank you for your interest in the WLA Advertising Awards. Submissions for the WLA Advertising Awards are now closed. The WLA Advertising Awards will be presented during the interactive awards session at the WLS 2012 Convention and Trade Show from 09:00-10:00 on Wednesday, September 12, 2012.
Advertising Award categories
- Category 1 – Best Numbers games advertising broadcast on TV/Cinema
- Category 2 – Best Sports betting games advertising broadcast on TV/Cinema
- Category 3 – Best Instant games advertising broadcast on TV/Cinema
- Category 4 – Best New media advertising (ads for any type of game created for distribution via Internet, social media, e-mail, mobile phones etc.)
- Category 5 – Best Corporate Advertising – TV/cinema ads that profile the organization
Please follow the procedure described below to submit your entry:
STEP 2: Upload the entry files, including the Nomination Form (Word format), on the secured Website as instructed. You will receive a written confirmation by e-mail from the WLS Award Committee within 24 hours (working days) of receipt of your entries.
STEP 3: Start with the official registration and make your payment on the Awards Payment Website: http://naspl.emsreg.com/naspl12/public/LotteryRegistration.aspx
NOTE: Registration and payment must have been completed to allow judging of entries.
All WLA member lotteries are eligible to enter the Advertising Awards (with the exception of the host lottery, Loto-Québec).
Advertisements and promotions released to market between January 2011 and June 2012 are eligible for submission in this year’s Awards.
Print advertisements and promotions are not eligible for submission.
There is no limit on the number of entries a WLA member lottery can submit in any one category or in the awards as a whole.
Award submission guideline and format
Each entry should be accompanied by a completed Nomination Form (Word format), with responses in English and totaling no more than 500 words. Use this form to nominate the category you would like your submission to be entered into; the objectives and target audience of the campaign the advertisement was part of; and the outcomes achieved. This Nomination Form (Word format) should be uploaded as well to the Awards Entry Website: https://wlsawards.lotoquebec.com.
The audio visual material should be a high-resolution MPEG file uploaded to the dedicated site by July 9 2012.
Each advertisement submitted should have a maximum length of 90 seconds. Non-English entries must be submitted as a dubbed English version or have English subtitles.
All the entry files should be labeled as indicated hereunder:
FILE IDENTIFICATION REQUIREMENT SAMPLE
|LOTTERY (acronyms):||FDJ (for Française des jeux)|
|AWARD CATEGORY:||Best numbers games|
|ENTRY TITLE:||Jingle Bell Bucks|
Judging criteria (advertising)
Entries will be judged against the following criteria:
- Impact / effectiveness of the game / product
- Information content (relevance to target audience)
- Design / aesthetic appeal
- Ability to gain and maintain the customer’s attention (cut-through)
- Ability to change customer perception
- Any other criteria the judging panel deems appropriate.
Loto-Québec as the host lottery will recruit a panel of industry experts to assess submissions against the above criteria. Panel members will have a good awareness of global advertising / marketing trends and the ability to maintain a global perspective during the judging process.
The judging panel will assess submissions against the criteria and select a shortlist of three submissions in each category.
The shortlisted submissions will be announced and screened at the Interactive Advertising Awards Session on Wednesday, September 12, 2012 from 09:00-10:00 a.m. in room 510. We encourage the WLA Advertising Awards contestants and all interested delegates to come to the Interactive Advertising Awards Session to vote for their favorite advertisement in each category.
The winners will be presented a trophy in the last part of the same session.
Further, from the five winning submissions, the all round WLA winner will compete against the NASPL all round award winner for the Best of the Best Award.
The decision of the judges will be final and binding and appeals will not be entered into. Please note that submissions will not be returned following judging.
Deadline for submissions
Submissions must reach the Awards Entry Website by close of business (Montreal time) on July 9 2012.
An entry fee of CAD $500 (inclusive of Canadian goods and services tax) per submission is payable via the Awards Payment Website: http://naspl.emsreg.com/naspl12/public/LotteryRegistration.aspx
Entry fees must be received by close of business on July 9 2012 (Montreal time).
Please note that there is no entry fee for the Best of the Best Award as winners from the five award categories will automatically be entered into the pool for this award.
The winning entry in each category as well as the winner of the Best of the Best Award will be presented with a trophy. The trophies for the individual category winners will be presented following the voting during the Advertising Awards Session on Wednesday, September 12. The Best of the Best Award trophy will be presented the same evening at the WLS 2012 Closing Dinner in Montreal, Canada.
Please direct any questions you have regarding the awards to the WLS 2012 Awards Committee via email at
Please reference "WLA Advertising Awards" in the subject line.
Your participation in the WLA 2012 Advertising Awards is appreciated. We look forward to seeing your submission/s and wish you the very best of luck with your entry.