Latest instant games launched by La Française des Jeux
th, FDJ launched a new permanent instant game 'DEFOULO'.
‘Défoulo’, a new scratch game to let off steam from daily life problems
On January 9th, FDJ launched a new permanent instant game 'DEFOULO'.
The ticket features a small doll covered in eight pieces of multi-colored fabric, as many scratch areas representing daily life hassles: clingy mother-in-law, unbearable boss, noisy neighbors, crowded bus... In order to win, the player needs to find identical pairs of symbols.
The game costs €2 and offers players chances of winning up to €15,000.
The launch of 'DEFOULO' has many objectives:
- Attract new players, but also win back old ones
- Boost and broaden the range of instant games through a permanent and humorous offer
- Generate additional sales of €140 million.
Chances of winning a prize are 1 in 3.39. Furthermore, players have more than 1 chance out of 10 to double their stake, and the best odds among €1, €2, €3 games on €20 winnings.
Limited editions starting in May and October 2014, such as 'Vacances à l'eau' (Cancelled holidays) and 'Réveillon fiasco' (New Year's Eve fiasco) will be available in point of sales and on fdj.fr website.
Happy 2014! the new scratch game for the New Year
On December 26th, to celebrate the New Year, FDJ launched a new instant game 'Happy 2014'.
Happy 2014 is a temporary instant game, priced at €3, offering a €30,000 top prize.
The ticket features 12 "happy little men" matching 12 months of the year.
If the player finds 2 identical symbols under one or more characters, he can cumulate his winnings (from €6 to €30,000). In addition, the player wins the amount revealed by the bonus area.
Chances of winning a prize are 1 in 4.59.
Source: La Française des Jeux
Antonia Dadoun – Market Intelligence & International Relations
Aurelia De Foucaucourt – Market Intelligence & International Relation
La Française des Jeux