Tennessee Lottery wins 2 gold Advertising Awards
Television Advertisements Honored as Best in Southeast; Head to National Competition
NASHVILLE — The Tennessee Education Lottery Corporation took home two gold “ADDY” awards for television advertising at this year’s American Advertising Awards for the Southeast District. The Lottery’s top awards were part of its Holiday “Bad Gift” Campaign, featuring a series of vignettes with humorous, tongue-in-cheek stories from people who gave “bad” gifts. The advertisements served as a reminder that holiday instant games from the Lottery make great gifts, stocking stuffers or gift tags—and won’t backfire.
One of the commercials won a gold award for Regional/National Television Commercial, and the overall campaign won in the Regional/National Television Commercial Campaign. The District is comprised of Alabama, Georgia, Louisiana, Mississippi and Tennessee. These entries will now be part of the national competition, held in New Orleans in June.
The commercials were produced by the Lottery’s advertising agency, The Buntin Group. The American Advertising Awards (formerly the “ADDYS”), are the largest creative competition in the world, with more than 40,000 local entries competing in 200 markets coast-to-coast.
About the Tennessee Education Lottery (www.tnlottery.com)
The Tennessee Education Lottery Corporation operates entirely from the revenue it generates through the sale of its products. Since January 20, 2004, the Lottery has raised more than $4 billion to fund designated education programs, including college grants and scholarships, after-school programs and Tennessee Promise.
In addition to the educational beneficiaries, players have won more than $11.3 billion in prizes and Lottery retailers have earned more than $1 billion in retailer commissions.
About The Buntin Group (www.buntingroup.com)
About The Buntin Group With operations in Nashville, Indianapolis, Minneapolis and Detroit, The Buntin Group is Tennessee’s largest strategic brand communications firm and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building brand and business momentum for regional, national and international client organizations across diverse industries. In addition to its work with corporate clients, the agency operates a cause branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup or @TheBuntinGroup on Twitter and Instagram.