Intralot’s Polish bookmaker Totolotek calls on Betradar to deliver first virtual sports betting offer in Poland
Virtual game betting has been made possible by the amended Gambling Law as of 1st April 2017
Łódź Reds, Warsaw Military and Gdynia Herrings are just some names of teams debuting in the virtual Premier League, designed for those who enjoy betting on football game results. Intralot’s Totolotek is the first regulated bookmaker in Poland to make betting on virtual sports events available to customers, with simulations of football matches, dog racing and horse racing. Organization of this type of betting has been made possible by an amendment to Gambling Law, some provisions of which became effective in April.
Certain provisions of an amendment to Gambling Law passed on 15 December 2016 came into force on 1 April. They make it possible to organize bets on virtual events, which are a simulation of sports games. Each team or player taking part in these games have their own statistics, features, unique skills and a record of previous games.
“Betting on virtual sports events is increasingly popular in other countries, and has been available for many years. In Poland, betting on such events was made possible by the provisions of the amended Gambling Law, effective since April” says Adam Lamentowicz, CEO at Totolotek. "We believe that this kind of gaming will be of great interest to our customers. It is fast and much more accessible than betting on real games. We have put a lot of work into making the simulations as realistic and elaborate as possible, and placed a lot of data inside so as to enable players to analyze possible results” he adds.
Totolotek is the first regulated bookmaker in Poland to introduce virtual event betting. The offering is powered by Betradar, who are a global leader in developing and delivering virtual betting and other bookmaker business solutions. Speaking about the partnership, Neale Deeley, MD Virtual Gaming at Betradar added: “We are really excited to launch with Totolotek. Punters around the world place millions of bets on Betradar virtual sports every week and now punters in Poland can enjoy the same thrilling experience.”
Details of ongoing virtual games and bets offered by Totolotek are displayed on screens at sales outlets, and soon also on Totoloteks’s website. Initially, simulations include virtual football clubs, horse races and dog races. In May, simulations of games played by national teams will be made available too. Totolotek is also working to introduce betting on virtual basketball and tennis.
About Totolotek S.A. (www.totolotek.pl)
Totolotek S.A. has been the organizer of betting in Poland since 1992. It performs its business activity in line with the Gambling Law, under licences and betting rules awarded by the Ministry of Finance of the Republic of Poland. Totolotek S.A. has one of the largest betting networks in Poland, with nearly 300 outlets across the country. The sales network is constantly expanded with new locations. In 2013, Totolotek S.A. was granted a license to accept bets and tote pools online. Since 2005, Totolotek S.A. has been a member of the international group INTRALOT. In 2008, the company was accepted into The European Lotteries Association - European State Lotteries and Toto Association, which is the official partner of UEFA. The company is the official sponsor of sports teams Lechia Gdańsk, Jagiellonia Białystok and Legia Warszawa’s Basketball Section. Totolotek is the only betting organization in Poland to hold the Responsible Gaming Certificate issued by The European Lotteries.
About Betradar (www.sportradar.com)
Betradar is Sportradar’s betting market brand. Sportradar is a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities. We are a truly international organisation, employing over 1,800 people in more than 30 locations around the world. Our rapid growth is driven by technological innovation and a deep understanding of our clients’ business needs. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries. We occupy a unique position at the intersection of the sports, media and betting industries:
- Under the Betradar brand name, we are the leading provider of live data services to the betting industry, offering products to suit every business: from data collection through to fully managed trading services.
- With our Live Channel, backed by our extensive portfolio of audio-visual rights, we offer round-the- clock coverage of live sports content streamed to betting websites and betting shops around the world.
- We are leaders in the provision of Virtual Sports content and sports betting games, with customisable solutions offering the ideal mix of realism, profitability and punter appeal.
- Our focus on technology and innovation has made us a premium partner for the media industry, offering sports content solutions for online and mobile customers, from live scores and statistics, to match visualisations and apps.
- Uniquely in our industry, we also leverage our data to provide betting monitoring services to sports federations and law enforcement agencies to help in the fight against match-fixing. In the field of sports integrity, we are now firmly established as the world’s leading supplier.
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