ARC and Vermantia enter into a global distribution agreement
Arena Racing Company (“ARC”), the largest racecourse group in the UK, and Vermantia, the leading provider of omni-channel content solutions worldwide, have entered into a landmark agreement for distributing ARC’s premium greyhound racing content from both the UK and Australia.
Under this long term agreement, Vermantia will become the exclusive supplier of ARC’s portfolio of established greyhound content in a wide range of international markets, many of which already receive Vermantia’s betting channels, including most of South and Eastern Europe and Sub-Saharan Africa. Moreover, Vermantia will be ARC’s preferred partner worldwide for producing and delivering bespoke channels to retail operators. The agreement also sets a foundation for the distribution of additional content controlled by ARC as well as virtual content from Vermantia’s suite of more than 25 unique titles.
Vermantia will integrate the content into its CONNECT Platform, comprising live video and racing data from more than 4,500 greyhound racing fixtures from the UK and Australia. This unique portfolio of content provides betting opportunities on at least 120 premium live greyhound races per day, by far the most extensive offering of its kind in Europe. Via CONNECT, Vermantia will provide a fully populated odds service, a seamless integration with any bet acceptance system, and automated scheduling capabilities in the production and delivery of bespoke betting channels.
This agreement will allow bookmakers the opportunity to receive the best live greyhound content via bespoke betting channels and tailor-made services, rather than the one-channel- fits-all practice of the past.
ARC Chief Executive, Martin Cruddace, said: “Our cooperation with Vermantia is a landmark for ARC in line with our strategy for expanding the reach of our proven and valued media rights. In Vermantia, we found both the international retail distribution experience and the enabling content technologies necessary to rapidly and effectively rollout our premium greyhound content to the global markets.”
Vermantia Founder & Chief Executive, Filippos Antonopoulos, said: “We are excited to team up with ARC, a partnership based on our common belief that a comprehensive schedule of premium live greyhound racing delivered with a fully customisable and enabling betting channel can be a real revenue booster for any retail operator. Our combined offering is simply the best of its kind worldwide and we feel really privileged that ARC chose Vermantia as its trusted partner for their international markets.”
About Vermantia (www.vermantia.com)
Vermantia is the leading provider of omni-channel content solutions for lotteries, gaming & betting operators worldwide. Established in 2007, headquartered in Athens with a regional office in Italy and representatives in the UK & Romania, the company operates across 31 countries, reaching 22 operators internationally.
With a proven track record, multi-jurisdictional presence & long-term customer relationships with the largest players in the market (e.g. IGT, OPAP, EUROBET, INTRALOT, SNAI, EUROFOOTBALL, CSLA), Vermantia constitutes a one-stop-shop for gaming content aggregation and delivery, providing 25+ high quality virtual games, the best International live sports and racing events as well as 85+ instant win games, eSports and DFS.
The company has installed more than 40,000 Vermantia POINTs (company’s set top boxes) in retail shops internationally and is operating 32 live & virtual sports retail channels across the globe.
Vermantia is an Associate Member of the World Lottery Association (WLA), the Asian Pacific Lottery Association (APLA) and the European Lotteries Association (EL).
Vermantia was awarded during the Infocom World Conference 2013 with the Business Development Award in the category of Extroversion while has represented Greece as a national champion in European Business Awards for two consecutive years 2015-2016.
About ARC (www.arenaracingcompany.co.uk)
Arena Racing Company (“ARC”) is the largest racecourse operator in the UK. In 2017 ARC racecourses will host 540 fixtures with 1.2 million people attending racing at one of ARC’s racecourses each year.
ARC is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell, Uttoxeter, Wolverhampton and Worcester.
ARC runs four of the six all-weather racecourses in the UK offering three different types of surface for horses to run on: Polytrack at Lingfield Park, fibresand at Southwell Racecourse and tapeta at Newcastle and Wolverhampton Racecourses – the only tapeta racing surfaces in Europe.
In 2013 ARC pioneered the All-Weather Championships which see horses compete throughout the winter for the chance of qualifying for a £1 million Finals Day on Good Friday at Lingfield Park. This initiative is helping raise the profile and prestige of all-weather racing in Great Britain.
ARC hosts racing at all levels of the sport from Class 7 through to Group 1s. Doncaster Racecourse is home to the world’s oldest Classic, the St Leger, run each year in September as part of the four-day St Leger Festival. Feature jumps races include the Grade 1 Fighting Fifth Hurdle at Newcastle Racecourse, the Welsh National at Chepstow Racecourse and Midlands National at Uttoxeter Racecourse.
As well as racing, ARC also operates a hotel at Wolverhampton Racecourse, a hotel, spa resort and golf course at Lingfield Park and The Border Minstrel public house at Newcastle Racecourse in the grounds of Gosforth Park.
ARC is a significant shareholder in the horseracing TV channel At The Races which is broadcast on the Sky platform to c.14 million homes, and a JV partner with Racing UK in GBI Racing which sells UK and Irish Racing to betting shop operators around the world.
In 2015 ARC set up The Racing Partnership. This limited company represents the media rights of the 15 ARC owned-racecourses and the 7 independent racecourses Fakenham, Ffos Las, Hexham, Newton Abbot, Plumpton, Ripon and Towcester.
ARC plays a pivotal role in British Racing. It is a shareholder in British Champions Series and Racecourse Data Company; a signatory to a British Horseracing Authority’s and Horsemen’s Group Prize Money Agreement; and on the boards of the Racecourse Association (“RCA”), Great British Racing (“GBR”) and British Champion Series (“BCS”).
ARC employs over 500 permanent staff and engages with 3,500 casual staff for racing and events across its racecourses.
Marketing & Communications Coordinator
Office: +30 213 00 65 500
Director of External Affairs
Arena Racing Company
Office: 020 7802 5120
Mobile: 07751 870 929