New National Lottery Christmas ad launches on Saturday
Following this year's successful Lotto ‘Who wins if you win?’ campaign from The National Lottery – which has featured people's real-life dreams about who they would share a Lotto jackpot with – our new 60-second Christmas ad will launch on Saturday during The X Factor.
The YouTube link and full credits are below (download link available on request).
The ad chronicles a year in the life of Katy and is made up entirely of her own video footage – including video calls with her nan, footage shot at concerts and festivals, days out with family and friends, and birthday celebrations.
Katy's nan features very prominently throughout and, as the ad nears its conclusion, we see footage taken during Katy's family Christmas gathering.
This is followed with the text 'The people in your year make your year. Who wins if you win?' and a final selfie video of Katy and her nan in front of the Christmas tree.
Anna Rosato, Lotto Marketing Manager, commented: “Our ‘Who wins if you win?’ campaign has really captured people’s imaginations and got them thinking about who they’d share a Lotto jackpot with. This Christmas ad aims to build on this by using real-life footage to show how many people a single person encounters in a year, but then highlights that only a few of those people truly make it special.”
Project: Lotto ‘Who wins if you win?’ Christmas ad for The National Lottery
Client Names: Martyn Baxter (Head of Draw-Based Games, Camelot), Anna Rosato (Lotto Marketing
Manager, Camelot) and Ali Barnett (Lotto Brand Manager, Camelot)
Creative Agency: AMV BBDO
Executive Creative Director: Alex Grieve & Adrian Rossi
Art Director: Andy Vasey
Copywriter: Dan Warner
Strategist: Lisa Stoney
Account Management: Bobbie Gannon, Will Hooker, Ethan Meade
Business Affairs: Maxine Thompson
Media Agency: Vizeum
Director: Joshua Neale
Production Company Producer: Nick Fewtrell
Executive Producer: Chris Barrett
Edit Company: Trim
Editor: Paul Hardcastle
Post-production Company: The Mill
Post Operator: John Saunton
Audio Company: Jungle
Sound Engineer: Ben Leeves
Senior Media Relations Manager
Press Office: 020 7632 5711