Preparing for new-normal with Skilrock’s INFINITI
COVID-19 has impacted global lottery and gaming businesses in more radical ways than one could have really planned for. The business continuity aspects have been handled with work-from-home, migration to cloud and similar measures but the impact on revenues is unimaginable.
The companies which were realizing more revenues from land based operations or from sportsbook have seen significant reduction in revenues due to lockdown, with a prevailing general scare in the public and drying up of sporting events to bet on. However, the companies who were largely operating through the digital channel with focus on RNG based lottery, casino or virtual type of games saw sudden spurt in revenues as people were spending more time on their devices.
Till such time the vaccination is out and social distancing measures prevail, this will be the new normal. Experts are predicting that THERE WILL BE A PERMANANET SHIFT TO DIGITAL AND INNOVATIVE SOLUTIONS that players can trust.
Mr. Sujit Lahiry, Executive Director at Skilrock Technologies Pvt. Ltd, commented “at Skilrock we offer Omni-Channel solutions that not only helps our clients to go digital but also ensures a rich customer experience (CX) across digital as well as land based operations, when they come back to normal. We also have a range of touch-free, contactless and cashless solutions for retail and land based operations to quickly place player’s trust back onto our client’s operations. In addition, such solutions have potential to save significant operating costs.
Several lotteries and land based operators have a mandate to create and protect jobs and migration to Digital is fraught with job loss. Skilrock provides solutions where retailer can earn commissions for enrolling digital players, topping up their accounts and much more.”
About Skilrock (www.skilrock.com/)
Skilrock Technologies is a leading technology solution provider for the lottery, gaming and payment industry with its R&D centres located at global IT hubs. It is the technology arm of $2.4 billion Sugal & Damani Group, who are leaders of Indian lottery & gaming operations. The complete Omni-Channel Gaming Platform of Skilrock serves Retail, iGaming & Self Service Channels with equal ease and at the same time supports a wide variety of games like Lotto, Keno, Bingo, Instant, Sports, Poker, Rummy, Casino and Slots. More than 200,000 retail touch points and over 5 million iGaming players across 25+ jurisdictions have been serviced by Skilrock.