Bridging the gap between retail and digital
The lottery sector has built its success in partnership with its extensive and established retail network that acts as its trusted resellers. As the world has become more digital, lotteries have had to adapt and change their approach to stay relevant to a new generation of players. During the COVID-19 outbreak, having an online presence has never been more important as many retailers were forced to temporarily close. In a three-way dialogue, Dan Beebe, Director of Lottery Strategic Development at BCLC; Stuart Godfree, Managing Director of mkodo; and Jennifer Westbury, Executive Vice President, Sales & Customer Development at Pollard Banknote, examine the link between retail and online sales platforms, how lotteries can best integrate their retail and online offering as well as protect the relationship with their retailers in the wake of an increased digital offering.
Adding Bingo to Drive Play Across the Digital Portfolio
As Norway launches online bingo with enhanced features and content, here’s a look at how the game can boost your digital scorecard.
Bingo is so often associated with its traditional, land-based format that it’s easy to underestimate the appeal of advanced digital forms of the game. In fact, Bingo is currently one of the most popular community-based sectors in digital gaming.
