How does one market to a generation that is regularly faced with distraction and constantly oversaturated with information? How can one inspire and reward the adventurous mindset that is necessary to enjoy the offerings of the world's lotteries, when conservative behavior is on the rise? Jeff Fromm, president of FutureCast, a marketing consultancy that specializes in millennial trends, answered those questions in a motivational keynote speech of the World Lottery Summit entitled How to Attract the Elusive Millennial on Monday, November 19, 2018. He is a contributing writer to Forbes magazine and the co-author of three books: Marketing to Millennials, Millennials with Kids and Marketing to Gen Z. He has more than 25 years of brand marketing consulting experience.
At the closing dinner of the 2018 WLA Convention and Trade Show, Christophe Blanchard-Dignac was presented with the Guy Simonis Lifetime Achievement Award, the WLA’s most prestigious award for individual achievement in the lottery industry.
Among the lottery sector's most prestigious accolades, the Guy Simonis Lifetime Achievement Award is bestowed by the WLA on select recipients in recognition of their unparalleled contributions to the lottery industry. Past winners include Dianne Thompson DBE, Dr. Edward Stanek, Lothar Lammars, as well as Guy Simonis himself. At WLS 2018, Christophe Blanchard-Dignac, former President and CEO of La Française des Jeux (FDJ), was the tenth individual to be so honored with this illustrious decoration.
Each day, we face challenges, and need to make decisions – but what happens when those decisions could spell the difference between life and death? How do you make the right choice? Nando Parrado, survivor and author, shared his story and insights as the opening keynote speaker at WLS 2018.
Author of Miracle in the Andes: 72 Days on the Mountain and My Long Trek Home, and survivor of the crash of Uruguayan Air Force Flight 571 in the Andes mountains, Nando Parrado, was the first keynote speaker to appear at the World Lottery Summit 2018 in Buenos Aires. He shared the story of the trials and challenges faced by the sixteen survivors under impossibly harsh conditions that nobody believed they could survive. As stated by MC Karin Cohen, this story of leadership and teamwork is an inspiration to all who hear it.
More than 1,000 international delegates were on hand in Buenos Aires, Argentina, for the World Lottery Summit 2018. The WLA’s flagship event took place from November 18-22 at the prestigious Buenos Aires Hilton in the heart of the city.
Outgoing WLA President Jean-Luc Moner-Banet opened the summit by underlining the special significance of Latin America to WLS 2018. He spoke of the long history of the lottery sector on the continent and lauded the strong commitment of the Latin American lotteries to the WLA mission. Addressing the delegates, outgoing ALEA President Alfredo Monaco spoke his appreciation to the WLA for holding the summit in Buenos Aires and thanked WLA President Jean-Luc Moner-Banet and the WLA staff for their cooperation and support over the past two years.
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