Lotteries are built on integrity but integrity is a commodity which is hard for lottery operators to protect. This is due, in part, to the increasingly complex and dynamic nature of cyber security risk which, if managed badly, can rapidly undermine stakeholder confidence in the integrity of a lottery.
Don Tapscott is one of the world’s leading authorities on the impact that technology has on business. He has written more than a dozen books on the subject, including Wikinomics: How Mass Collaboration Changes Everything, which has been translated into over 25 languages. He has been introducing groundbreaking concepts for over three decades. His most recent and ambitious book, Blockchain Revolution: How the Technology Underlying Bitcoin is Changing Business, Money and the World was co-authored with his son, startup CEO and bitcoin governance expert Alex Tapscott. Clay Christensen of Harvard Business School heralded the 2016 publication as “the book, literally, on how to survive and thrive in this next wave of technology-driven disruption.” In 2017, Don and Alex co-founded the Blockchain Research Institute. On Tuesday, November 20 at the World Lottery Summit 2018 (WLS 2018) in Buenos Aires, Don Tapscott talked about how this is a very exciting time for technology and business, and for lotteries in particular.
At WLS 2018, WLA Platinum Contributor IGT hosted a reception for the Women’s Initiative in Lottery Leadership (WILL), which took place on the afternoon of Tuesday, November 20. Founded in 2016 by Rebecca Paul Hargrove, WLA President and Tennessee Education Lottery Corporation President and CEO, WILL aims to promote women’s leadership in the lottery industry. Funding for the WILL program was kicked off by an AUD 50,000 scholarship donation from WLA Gold Contributor Jumbo Interactive.
How does one market to a generation that is regularly faced with distraction and constantly oversaturated with information? How can one inspire and reward the adventurous mindset that is necessary to enjoy the offerings of the world's lotteries, when conservative behavior is on the rise? Jeff Fromm, president of FutureCast, a marketing consultancy that specializes in millennial trends, answered those questions in a motivational keynote speech of the World Lottery Summit entitled How to Attract the Elusive Millennial on Monday, November 19, 2018. He is a contributing writer to Forbes magazine and the co-author of three books: Marketing to Millennials, Millennials with Kids and Marketing to Gen Z. He has more than 25 years of brand marketing consulting experience.
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