Marketing Seminar – It’s all about the player!
An EL/WLA Event – Hosted by Camelot
With new emerging trends and digital transformations, marketing for our lotteries in 2020 is more than just reaching out to customers: it’s about engagement and making players part of the story. “It’s all about the player” will be the focus theme of the upcoming 2020 WLA/EL Marketing Seminar. In the end “The Player” is the real engine of the lottery sector..
A top tier pool of talented speakers from inside and outside the lottery sector will guide you through the latest and future trends to customer-centricity and the new products coming along with them.
Founder, CEO and President of Amazon Jeff Bezos once said, “if you’re competitor-focused, you have to wait until there is a competitor doing something. Being consumer-focused allows you to be more pioneering”.
Lotteries should not be scared to be innovative and be pioneers. It is not dangerous. What is dangerous is not to evolve, not to progress, not to invent and not to improve the player experience.
Register today and join us in London in February for one of the biggest global lotteries gathering of the year, to inspire and be inspired, to get your lottery ahead of the game together with your players.
Who should attend?
Advertising, Marketing, Sales Managers. Product and Brand Managers. CEO/COO/CFO.
When?
The seminar will start on Wednesday, February 5, 2020 with a welcome reception in the evening and end on Friday, February 7 at around 13:30 with lunch.
Where?
Marriott Hotel Grosvenor Square
Grosvenor Square,
Mayfair, London W1K 6JP, UK
t +44 20 7493 1232 | www.marriott.com
Airport transfers are not organized.
Language
The seminar will be conducted in English only.
Costs
| (in CHF) | 2 nights | 3 nights |
|---|---|---|
| EL/WLA Lottery Members | 2’550 | 2’950 |
| EL/WLA Associate Members | 2’750 | 3’150 |
The fee includes 2 or 3 nights accommodation depending on your travel schedule, meals, meeting rooms, technical assistance, working material. Any extra nights are on request and if confirmed are to be paid directly at the hotel.
Registration
Please confirm your attendance to the EL Secretariat no later than December 20, 2019 by registering here.
A written confirmation will be sent to you upon receipt of your registration, together with the corresponding invoice.
