The WLA supports two internationally recognized standards for the lottery industry – the WLA Security Control Standard (WLA-SCS) and the WLA Responsible Gaming Framework (WLA-RGF). Certifications to these two industry standards will help your operation gain regulatory acceptance, secure your players’ trust, increase your brand loyalty, and improve your organizational performance.
The WLA serves the interests of more than 150 state-authorized lotteries worldwide; helping them in their efforts to raise money for good causes.
The WLA spans six continents serving lotteries, sports betting operators, and suppliers to the gaming industry, in 80 countries.
WLA member lotteries contributed almost USD 86 billion to fund good causes in 2019. Since 1999, WLA member lotteries have raised an estimated total of USD 1.3 trillion to fund good causes.
The World Lottery Association
The World Lottery Association (WLA) is an international, member-based organization of state-authorized lotteries, sports betting operators, and suppliers to the global lottery industry. Our mission is to advance the collective interests of our members and to facilitate their development through the provision of lottery and betting related services.
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One of the aims of the WLA is to advance the collective interests of its members by acting in a coordinated fashion on lottery-related issues that have a global dimension. The WLA endeavors to protect the lottery industry from corruption and criminal activity, and strives to maintain the probity of state-authorized lotteries and sports betting operators around the globe.
Maneuvering the business or regulatory landscape can be challenging, especially in the face of political transition, technological evolution, and changing demographics. From Request for Proposals, to Marketing Guidelines, on through to GDPR compliance, the WLA provides the right documentation for making intelligent decisions on urgent matters.
With a global network of professionals from both inside and outside the lottery sector, the WLA is well positioned to provide its members with the theory, expertise, and know-how to run a cutting-edge operation. Essays on online gaming, social gaming, and other industry relevant themes can be found here.
Latest Industry Insights
WINNIPEG, Manitoba, May 12, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that Hot Stuff, the nostalgic, devilish comic book character, has joined Pollard Banknote’s portfolio of licensed games and is available for use on printed instant tickets.
The 12th Meeting of the INTERPOL Match-Fixing Task Force (IMFTF) hosted by the United Arab Emirates Ministry of the Interior from May 10-12, attracted participants from over 50 countries, united in the global fight against sports competition manipulation.
Like all industries, lotteries have been starting to adopt cloud services to enable their operations. This represents a great opportunity for the sector to break free from the constraints of the normal technology investment cycles where ten years between significant upgrades is not uncommon. The cloud also presents other opportunities including to increase resilience, burst capacity for big draws or other events and to benefit from the expertise of companies who specialise in running lower layers of the technology stack.
The diverse nature of physical and digital lottery products and management systems means that lottery operators must be ready to handle any issues that could occur at retail sales points and with online apps and platforms, to ensure that their employees and operations systems continue to maintain optimal service to customers.
DUBLIN, May 4, 2022 (Reuters/RTÉ) – Paddy Power, Betfair and FanDuel owner Flutter Entertainment said the cost of living crisis in its main UK and Ireland market is not putting customers off gambling as further rapid growth in the US pushed first-quarter revenues up 6%.
The growing problem of sports manipulation is linked to fraud and corruption. Complex and often transnational, the fight against it requires a united effort from members of the sports, law enforcement and lotteries and sports betting communities, to continue to maintain sports integrity.
Spring is a time of renewal, the change of seasons that signals new beginnings and the opportunity to try something different. While a lottery’s instant ticket portfolio is stocked full of player favourites, periodically refreshing the line up is a worthwhile endeavour. Leveraging the familiarity of those enduring games with new and exciting features – in the form of new print innovations, designs, or playstyles, for example – is an effective way to boost sales. Several lotteries have made subtle enhancements to refresh games their players already know and love, injecting variety and novelty to generate excitement and chatter at retail.
RALEIGH, April 27, 2022 – The N.C. Education Lottery just crossed a big milestone in its mission to raise money for education in North Carolina, passing the $9 billion mark.
Latest Global Gambling Guidance Group endorsement fulfills IGT's responsible gaming certifications across lottery, gaming, digital and sports betting
The data revolution is akin to the industrial revolution of the 1800s. Whereas the industrial revolution was fueled by coal, everything we do today is fueled by data.
April 26, 2022 – Retailer satisfaction reaches 10-year high – last matched during London 2012 – after significant work and investment in the retail channel over the last four years
“Infinity Instants™ games go well beyond the simple notion of high-definition black printing by bringing vibrant color, scene variety, and ticket-level customization to the instant product,” said Keith Cash, IGT Vice President Global Instant Ticket Services. This new and transformative IGT innovation fundamentally enhances product value and the player experience. “The technology opens a new world of opportunity for designers and lottery product managers to create game mechanics and customized graphics as never before possible, said Cash. “True to its name, the possibilities are infinite.”
WINNIPEG, Manitoba, April 19, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is proud to announce that it has been shortlisted in the category of Best Product Innovation at the 2022 EGR North America Awards for Struck By Luck, a successful example of its Progressive Jackpot Instants innovation. The annual Awards recognize the leading online gaming companies across North America and celebrate excellence across 26 categories.
Company recognized for leading cross-platform content and omnichannel slots technology
Company's patented digital printing technology can be fully customized to enhance instant ticket player experience with high-resolution artwork and new playstyles
90% of retailers correctly asked for ID on the first visit in new ‘Operation 18’ programme • Survey linked to healthy play lottery terminal handouts shows overwhelming player positivity
April 14, 2022 – This Easter break get the kids outside and visit a nature playground to celebrate Nature Play Week. Committed to supporting organisations in promoting the natural environment as a place to play, imagine and explore, Lotterywest has supported a number of nature playgrounds for Western Australia’s youth.
Company recognized as top gaming supplier in acclaimed global awards program
The WLA is pleased to announce the publication of a guide on sports betting marketing, with a focus on the marketing communications of sports betting products. It offers guidance on how to market such products competitively, yet responsibly, in order to meet the competition from illegal betting operators head-on.
Combined remote game server patent portfolio offers compelling content for digital and social gaming • Game feature and remote game server patents can be sublicensed to third parties to advance innovation in the gaming industry
Company signs contract with Atlantic Lottery Corporation to deploy nearly 1,400 CrystalDual 27 VLTs with popular The Price is Right content
WINNIPEG, Manitoba, April 12, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce its subsidiary mkodo limited (“mkodo”) has been shortlisted for Lottery Supplier of the Year at the 2022 EGR North America Awards. The awards celebrate excellence in the North American online gaming industry and are considered the premier gaming awards for companies operating in the North American market. The Lottery Supplier of the Year award recognizes a supplier which has provided a market-leading lottery solution for operators and has demonstrated evidence of commercial success and positive feedback from clients.
IGT PlayDigital content library will more than double to approximately 225 proprietary games • Will provide IGT PlayDigital with advanced third-party game aggregation platform
WINNIPEG, Manitoba, April 11, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to congratulate its subsidiary mkodo limited (“mkodo”) on being shortlisted for the Best Graduate Employer Award at the Women in Tech (“WIT”) Employer Awards 2022, celebrating employers working hard to help close the gender gap within the technology sector. The Best Graduate Employer Award recognizes employers who go above and beyond to open doors for female science, technology, engineering, and mathematics (STEM) graduates and provide them with the opportunity to kick-start their tech careers.
LOS ANGELES, CALIFORNIA, April 6, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that its subsidiary, Diamond Game, has received an electronic instant bingo license issued by the Attorney General of the State of Ohio. The license allows the company to provide charitable electronic instant bingo machines – also known as E-bingo or electronic pull tabs – to veteran and fraternal organizations throughout the state.
Since humans started scrawling on cave walls and chiseling on stone tablets, we’ve been telling love stories. Not only is the love story as old as human existence, it’s arguably more popular than ever. Last year’s sales of romance novels from Penguin Random House were up 50%.
April 6, 2022 – INTRALOT is pleased to announce that its U.S. subsidiary, INTRALOT, Inc., has signed a 5-year extension of its contract with the Wyoming Lottery Corporation. INTRALOT, Inc. will continue to provide its lottery operating system and services for the operation of the Wyoming Lottery through August of 2029.
Global company enters next era with Scientific Games name and 100% focus on lottery
The world lottery community is a wealth of professional knowledge. As a global association, we see it as our duty to facilitate the sharing of this expertise. With this in mind, the WLA started reaching out to lottery professionals in 2021, to participate in a series of video interviews titled “Voices from the world lottery community: Key opinion leaders”.
Artificial intelligence, virtual and augmented reality, 3-D modelling, 5G and edge computing are some of the extended reality technologies that make the metaverse possible. As this space rapidly evolves, the lotteries have begun to explore how they can enhance their products and services to enrich connected virtual experiences for their players and ensure their presence in the metaverse.
The WLA and EL brought together 370 participants to celebrate 20 years of their annual iconic marketing event, normally held in London and seen as the opening of the new lottery year. For the second year in a row, the event took place online and was moderated by EL Secretary General, Arjan van’t Veer and WLA Executive Director, Luca Esposito.