WLA/EL Marketing seminar 2027
20–22 January 2027
Location: Barcelona, Spain
Winning Together: The Power of Partnerships
More than a theme, Winning Together: The Power of Partnerships is a call to work collectively, learn from one another, and create greater value for players, partners, and society.
The WLA/EL Marketing Seminar 2027 brings together lottery leaders, marketing professionals, and innovators from around the world to explore the future of lottery marketing through the power of collaboration.
Over two inspiring days, participants will discover how strategic partnerships with agencies, influencers, technology providers, ambassadors, sports organisations, cultural institutions, and other key stakeholders can help lotteries reach new audiences, enhance the player experience, foster innovation, and strengthen trust through responsible marketing.
What to expect
- Inspiring keynote speakers and expert perspectives
- Real-world case studies from lotteries across the globe
- Interactive discussions on the future of marketing and customer engagement
- Fresh insights into AI-powered marketing, community building, and customer-centric strategies
- Valuable networking opportunities with fellow lottery professionals and industry experts
Because tomorrow's success starts with the partnerships we build today.
